20PercentCounts

Women on average are paid 20% less than men—and Black and Hispanic women are paid even less. For Equal Pay Day (April 4), we’re offering 20% discounts or special offers in partnership with LUNA, Lyft, P&G, and hundreds of businesses across the country to highlight the unfairness of the gender pay gap. Women and families deserve their 20% today and every day.
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20% Makes A Difference

In partnership with Lean In community leaders, we are bringing #20PercentCounts to cities from coast to coast. Hundreds of local and online businesses are offering 20% discounts on everyday purchases to highlight the negative impact of 20% less.

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In partnership with Lean In community leaders, we are bringing #20PercentCounts to cities from coast to coast. Hundreds of local and online businesses are offering 20% discounts on everyday purchases to highlight the negative impact of 20% less.

Find participating businesses near you and shop 80+ online businesses:

See participating online businesses


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In support of #20PercentCounts, dozens of online retailers are offering 20% discounts on everyday purchases from apparel to pet supplies to home goods. Explore this list of online shops and get your 20% today.

Participating Businesses: (15 of 86)

What's Happening in Atlanta, GA


Picture of Emily Schwarz

Emily Schwarz Chapter Leader, Lean In Atlanta

Chapter Leader, Lean In Atlanta

“This isn’t a women's concern, liberal cause, or political hoax, but a nonpartisan issue imperative to the future and well-being of our nation's health and economic success.”

What's Happening in Bealeton, VA


Picture of Guadalupe Valencia

Guadalupe Valencia Chapter Leader, Millennial Latinas

Chapter Leader, Millennial Latinas

“I stand in solidarity with women around the nation supporting equal pay as we open the doors to endless possibilities for our daughters and provide them an opportunity of equality in the workplace.”

Participating Businesses:

What's Happening in Boise, ID


Picture of Chantel Demill

Chantel Demill Circle Leader, Boise Women in Public Service

Circle Leader, Boise Women in Public Service

“I support equal pay for my daughters and my sons. For the belief that my girls' achievements should be equally recognized. I support equal pay for the good of our economy and the betterment of our society as a whole.”

What's Happening in Boston, MA


Picture of SHREYA SAWANT

SHREYA SAWANT Chapter Leader, Lean In Boston

Chapter Leader, Lean In Boston

“I support equal pay because closing the gender pay gap will help empower women economically and socially.”

What's Happening in Chicago, IL


Picture of Tiffany Willis-johnson

Tiffany Willis-johnson Chapter Leader, Chicago Women of Power Chapter

Chapter Leader, Chicago Women of Power Chapter

“Gender, race, creed, or sexual orientation should not determine pay. Pay should be based on experience, education, and stated qualifications. It is imperative that we demand the gender pay gap be closed.”

What's Happening in Dallas, TX


Picture of Kesli Shepherd

Kesli Shepherd Circle Leader, CBRE Dallas Women

Circle Leader, CBRE Dallas Women

“I support equal pay because I believe one's pay should be based off of the value they bring to their company and not their gender.“

Participating Businesses:

What's Happening in Dayton, OH


Picture of Julene Allen

Julene Allen Chapter Leader, Lean In Women of Color Chapter

Chapter Leader, Lean In Women of Color Chapter

“I support equal pay because no human being should be paid less because of their of gender or race.”

What's Happening in Denver, CO


Picture of Julie Holunga

Julie Holunga Circle Leader, Rocky Mountain Women

Circle Leader, Rocky Mountain Women

“The women in my Lean In Circle work hard and crush it on a daily basis. Shouldn't they get paid for the results they achieve rather than their gender? I support equal pay for the women in my circle, but I especially support equal pay for my daughter and son.”

What's Happening in Des Moines, IA


Picture of Garrett Christeson

Garrett Christeson Circle Leader, Des Moines Professionals

Circle Leader, Des Moines Professionals

“I lean in for all of the women in my life, especially my wife and daughter. I am proud to support equal pay because the gender pay gap affects everyone, and acknowledging it is an important first step towards equality.”

What's Happening in Essex County, NJ


Picture of Elisa Charters

Elisa Charters Circle Leader, Latina Surge

Circle Leader, Latina Surge

“I support closing the gender pay gap because there is no reason not to. Today, we empower women and men to reach for equality and help change the future for new generations. Equal pay is the only way.”

What's Happening in Houston, TX


Picture of Tishra Murray

Tishra Murray Chapter Leader, Houston Leaders

Chapter Leader, Houston Leaders

“It has been over 50 years since the Equal Pay Act was passed, and yet women today still face a wage gap. It’s time to end wage discrimination.”

Participating Businesses:

What's Happening in Lansing, MI


Picture of Laurie Morse-dell

Laurie Morse-dell Chapter Leader, Lean In Michigan

Chapter Leader, Lean In Michigan

“I support equal pay because there is simply no excuse not to. It's time to level the playing field and end compensation discrimination.”

What's Happening in Los Angeles, CA


Picture of Lorena Pena

Lorena Pena Chapter Leader, Lean In Los Angeles

Chapter Leader, Lean In Los Angeles

“Gender has never been the driving force behind my work ethic and my work accomplishments. Why should gender be a factor in my salary?”

What's Happening in Miami, FL


Picture of Nicole Matos

Nicole Matos Circle Leader, Latina Surge

Circle Leader, Latina Surge

“By supporting equal pay we are helping women of all races and ethnicities be more successful in life. Closing the existing pay gap will empower women with the financial security they need for themselves and their families. Achieving this goal will bring equality and a positive long lasting impact on our society and economy.”

What's Happening in Mountain View, CA


Picture of Anna Dapelo-garcia

Anna Dapelo-garcia Chapter Leader, Lean In Latinas

Chapter Leader, Lean In Latinas

“Closing the gender pay gap is important because women contribute to families, businesses, and the economy substantially and should be compensated for doing so. I look forward to when Equal Pay Day is a thing of the past!”

What's Happening in New York City, NY


Picture of Kirsten Schnackenberg

Kirsten Schnackenberg Chapter Leader, Lean In NYC

Chapter Leader, Lean In NYC

“The amazing, hardworking women in my Lean In Circle inspire me to advocate for equal pay. These women go out and do incredible things in the workplace everyday, and I am fired up to raise awareness that they - and every woman - should be paid as much as their male counterparts.”

What's Happening in Orange County, CA


Picture of Patricia Sugianto

Patricia Sugianto Chapter Leader, Lean In OC

Chapter Leader, Lean In OC

“Equal pay matters because every person, regardless of gender, deserves equal worth.”

What's Happening in Orlando, FL


Picture of Ashley Godfrey

Ashley Godfrey Circle Leader, Wonder Women Orlando Florida

Circle Leader, Wonder Women Orlando Florida

“I support equal pay because I believe everyone deserves to be paid fairly for the contributions they make.”

What's Happening in Phoenix, AZ


Picture of Mj Patent

Mj Patent Circle Leader, Phoenix Women in Technology

Circle Leader, Phoenix Women in Technology

“I am an advocate for equal pay. It's time to make a change and show the world that women are worth every cent.”

What's Happening in Portland, OR


Picture of Angela Liu

Angela Liu Circle Leader, Equality Enforcers

Circle Leader, Equality Enforcers

“My mother was an immigrant who worked tirelessly at two jobs to support me and my brother. I support equal pay for her and the millions of other women across the nation who deserve fair compensation.”

What's Happening in Richmond, VA


Picture of Sharon Williamson

Sharon Williamson Circle Leader, Lean In RVA

Circle Leader, Lean In RVA

“I support equal pay in every way possible. This is a form of discrimination that is still out there and it's completely unacceptable. Our daughters need to receive 100% of their pay.”

What's Happening in Sacramento, CA


Picture of Allison Eklund

Allison Eklund Circle Leader, Inspire Midtown

Circle Leader, Inspire Midtown

“I'm not expected to work 20% less than my male counterparts, so why would I expect to be paid 20% less?”

What's Happening in San Diego, CA


Picture of Jackie Kalter

Jackie Kalter Circle Leader, SoCal Tech Women Executives

Circle Leader, SoCal Tech Women Executives

“Women with similar qualifications and work accomplishments as their male counterparts shouldn't have to spend more time demonstrating and substantiating their capabilities to earn the same pay.”

What's Happening in San Francisco, CA


Picture of Lauren Vang

Lauren Vang Chapter Leader, Women of the 415

Chapter Leader, Women of the 415

“Equal pay leads to equal opportunity. If we want to see more women in leadership, we need to encourage senior leaders to take action.”

What's Happening in Seattle, WA


Picture of Emily Lynne Clare Sheridan

Emily Lynne Clare Sheridan Chapter Leader, Lean In Seattle

Chapter Leader, Lean In Seattle

“Equipping and empowering women to achieve equal pay sends a ripple effect of positive change into our world.”

What's Happening in St Louis, MO


Picture of Eva Tucker

Eva Tucker Chapter Leader, Lean In STL

Chapter Leader, Lean In STL

“I fight for equal pay to shine a light on the economic inequalities across gender and race.”

What's Happening in Washington, DC


Picture of Hilary Badger

Hilary Badger Chapter Leader, Lean In DC

Chapter Leader, Lean In DC

“I support equal pay because I believe that a woman's work should be valued the same as a man's work.”

If we closed the gender pay gap... the average woman could afford 78 more weeks of food for her family. Learn more

LUNA believes in the power of women and in a world where equal is equal.

LUNA is offering 20% off all LUNA Bars Learn more from April 3-11 and matching the discount with a donation in support of #20PercentCounts.

If we closed the gender pay gap... the average Hispanic woman would earn $1,000,000 more
over the course of her career. Learn more

Lyft stands behind gender equality and believes in participation to make change happen—whether that’s at work or in the car.

When you ride with Lyft on April 4, they will donate 20% of your ride in support of #20PercentCounts to organizations that serve women and families. Learn more

If we closed the gender pay gap... the U.S. workforce would add $513 billion in new income
every year. Learn more

P&G is offering a rebate on P&G products (via pre-paid card) in support of #20PercentCounts. Learn more

If we closed the gender pay gap... Black women, on average, could afford an additional 14 months of mortgage payments. Learn more

If we closed the gender pay gap... 3.1 million working women and their families would be lifted out of poverty. Learn more

The pay gap doesn’t affect all women equally

April 4 marks how far women collectively need to work into 2017 to earn what men were paid in 2016. But Black and Hispanic women face an even larger wage gap, which means they have to work even further into 2017 to catch up. We need to close the pay gap for all women, especially those most affected by it. We can’t get to equality until we do.

Black women are paid 37% Less

Black women’s Equal Pay Day

Hispanic women are paid 46% Less

Hispanic women’s Equal Pay Day

Special thanks to the companies that are sharing #20PercentCounts with millions of people in support of closing the gender pay gap.

In partnership with the Institute for Women’s Policy Research (IWPR), we are releasing exclusive data on the gender pay gap to support #20PercentCounts. IWPR is the leading think tank in the United States applying quantitative and qualitative analysis of public policy through a gendered lens.

Endnotes

  • 1 National Partnership for Women & Families, America’s Women and the Wage Gap, (April 2017). http://www.nationalpartnership.org/research-library/workplace-fairness/fair-pay/americas-women-and-the-wage-gap.pdf
  • 2 To raise awareness of the gender pay gap, LUNA® will offer a 20% discount on all LUNA Bars* sold on Lunabar.com from April 3-11, and match the discount amount with a donation of up to $100,000 to fund free salary negotiation workshops in support of LeanIn.Org’s #20PercentCounts campaign. *While supplies last.
  • 3 National Women’s Law Center & Labor Council for Latin American Advancement, “Equal Pay for Latinas,” (October 2016). http://nwlc.org/wp-content/uploads/2016/10/Latina-Equal-Pay-2016-English-Final-2.pdf
  • 4 Lyft is proud to support LeanIn.Org, which has determined that, in furtherance of its charitable purposes, it will in turn support four charities in equal amounts: Feeding America, Boys & Girls Club, Dress for Success® and AAUW. For every Lyft ride taken on April 4, 2017, between 8AM and 6PM, local time where the ride terminates, Lyft will donate an amount equal to 20% of the ride revenue, up to a maximum donation of One Hundred Thousand Dollars ($100,000), to LeanIn.Org in support of these four charities. Each of the four charities will receive from LeanIn.Org 25% of the total amount contributed by Lyft, up to Twenty-Five Thousand Dollars ($25,000). Maximum donation amount will likely be reached early in the day, so rides taken after the maximum is reached will not add to or increase the donation amount. Rides taken in the following states will be excluded from participation and no donations will be taken from rides in: Alabama, Hawaii, Massachusetts, Mississippi, New Hampshire, New Jersey and South Carolina.
  • 5 Institute for Women’s Policy Research, “The Impact of Equal Pay on Poverty and the Economy,” IWPR #C455, (April 2017). https://iwpr.org/publications/impact-equal-pay-poverty-economy/
  • 6 Products must be purchased between 4/2/2017 and 4/30/2017. Rebate form must be postmarked by 5/31/2017.
  • 7 National Partnership for Women & Families, Black Women and the Wage Gap, (March 2017). http://www.nationalpartnership.org/research-library/workplace-fairness/fair-pay/african-american-women-wage-gap.pdf
  • 8 Institute for Women’s Policy Research, “The Impact of Equal Pay on Poverty and the Economy,” IWPR #C455, (April 2017). https://iwpr.org/publications/impact-equal-pay-poverty-economy/

Photo credits: Thomas Barwick/DigitalVision/Getty Images; David Lees/DigitalVision/Getty Images; Hero Images/Hero Images/Getty Images; avemario/iStock; Juanmonino/iStock.